The Birth of Korean Cool, Euny Hong’s book about the Korean Wave or hallyu, which only appeared to take place overnight. It seems that all of a sudden we’re aware of Samsung phones and Psy galloping his way to gazillions of YouTube hits. However, Hong describes how South Korean’s influencing world culture, not just pop culture, was a few decades in the making.
In just over 250 pages, Hong documents developments in South Korean music, movies, technology, and food. Ms. Hong, a Korean-American who has also lived in France and Germany, is our tour guide through modern South Korea. She maintains a balancing act where she shares her experiences living in Seoul’s Gangnam district as a teenager and reporting South Korea’s aspirations of worldwide cultural dominance. Continue reading “The Birth of Korean Cool: Euny Hong Provides South Korea-in-a-Book [REVIEW]”