Written by Joshua Williamson. Drawn by Christian Duce. Colored by Rex Lokus.
Everything you need to know about the comic is right in the title. Does this issue develop characters or build tension? Nope. The villains could have been anyone, but there just happens to be a guy named “Key.” Ho, ho.
Yes, the Justice League has a never-before-seen handyman named “The Technician.” Yes, the Technician is using his narrative captions to sell us the Bolt-On System that stops the Key. The most important thing is that Craftsman Bolt-On 20V “Construct Your System:”
I could think of good story ideas about the importance of engineering and the positive traits of blue-collar people. Something that would stick in the minds of Craftman buyers’ young’uns. Oh, well, here comes the path of least resistance: blatant advertising. There’s not even any “so bad, it’s good” value because the art’s decent and the shilling is too transparent.
Zero hooves. Not recommended. You’re welcome, Craftsman.
Chicago Tribute reporter Julie Wernau has more about the grand promotional partnership between DC Comics and Craftsman.
By the way, I also discussed Justice League promo comics for General Mills cereal. (I own two of them.)
BONUS VIDEO because you didn’t demand it! Craftsman NASCAR commerical
Tags: DC Comics